Week 10 EOC: Promotion without discounting

Promotion is key to increasing restaurant traffic and sales. Some ways that I can increase traffic and sales would be to make a groupon, offer a customer loyalty card, offer a takeout and delivery service, create offers on special days, offer great food and drinks, great service, live entertainment, and special events.

            Groupon is a big deal nowadays; everyone can download it onto his or her phone. People want to save but I also don’t want my business to potentially lose money. I would promote a 2 for 1 deal or $5 for a drink instead of $8. Offering a customer loyalty card will keep bringing customers back because they want to take full advantage of that card. I would offer a $65 price for the card and they could use it whenever. I would have deals like 5^th meal free, 8^th drink free. I would like to be in partner with other companies so the loyalty card can help get discounts at other places. Some people don’t have time to sit down and enjoy a meal out of the house so I would offer a take out and delivery service. My menu would be offered online and I would have delivery people, but only deliver to a certain radius. There are holidays all year round that I could create a special offer for my restaurant. Since I have 4 different rooms of different culture, I would incorporate all big traditional holidays into the special offer menu, such as a certain new meal would be available, 2 for 1 of a certain meal and special offers on certain drinks. Every hour in the evening and night on Saturday I would have entertainment by hanging 3 separate piñatas in the main room and having people pay to hit them for 10 seconds. Inside I would have special offers such as a free drink, appetizer or dessert. 

EOC Week 9: Three great mission statements

I believe that the best 3 mission statements are from Kylie Cameron, Michael Sherman, and Arda Mahserejian.

I liked Kylie’s mission statement the best because there is no certain group she is trying to attract. It’s anyone who wants to be healthy. She’s descriptive yet supportive in her mission statement and she supports the out ruling of animal cruelty. Her mission statement is to the point and doesn’t wander off into a tangent. I liked Michael Shermans’s mission statement because it was to the point and had a theme. He allows the customer to feel like they’re on vacation at a tropical destination without actually leaving. He also includes that anyone on a budget can eat there so there is no distinct audience. I found it catchy that he used all elements of the tropical lifestyle in his restaurant and mission statement. I enjoyed reading Arda’s mission statement because it is descriptive but straightforward. That’s how a mission statement should be. There is not much vagueness and she knows what type of audience to capture and how to capture them and keep them coming back to her restaurant/bar. She’s specific in the menu and entertainment.“To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage.” Pg 101All of these places understand what their customers want and value and uphold it to their advantage.