EOC Week 9: Three great mission statements

I believe that the best 3 mission statements are from Kylie Cameron, Michael Sherman, and Arda Mahserejian.

I liked Kylie’s mission statement the best because there is no certain group she is trying to attract. It’s anyone who wants to be healthy. She’s descriptive yet supportive in her mission statement and she supports the out ruling of animal cruelty. Her mission statement is to the point and doesn’t wander off into a tangent. I liked Michael Shermans’s mission statement because it was to the point and had a theme. He allows the customer to feel like they’re on vacation at a tropical destination without actually leaving. He also includes that anyone on a budget can eat there so there is no distinct audience. I found it catchy that he used all elements of the tropical lifestyle in his restaurant and mission statement. I enjoyed reading Arda’s mission statement because it is descriptive but straightforward. That’s how a mission statement should be. There is not much vagueness and she knows what type of audience to capture and how to capture them and keep them coming back to her restaurant/bar. She’s specific in the menu and entertainment.“To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage.” Pg 101All of these places understand what their customers want and value and uphold it to their advantage.