Promotion is key to increasing restaurant traffic and sales.
Some ways that I can increase traffic and sales would be to make a groupon,
offer a customer loyalty card, offer a takeout and delivery service, create
offers on special days, offer great food and drinks, great service, live
entertainment, and special events.
Groupon is
a big deal nowadays; everyone can download it onto his or her phone. People
want to save but I also don’t want my business to potentially lose money. I
would promote a 2 for 1 deal or $5 for a drink instead of $8. Offering a
customer loyalty card will keep bringing customers back because they want to
take full advantage of that card. I would offer a $65 price for the card and
they could use it whenever. I would have deals like 5th meal free, 8th
drink free. I would like to be in partner with other companies so the loyalty
card can help get discounts at other places. Some people don’t have time to sit
down and enjoy a meal out of the house so I would offer a take out and delivery
service. My menu would be offered online and I would have delivery people, but
only deliver to a certain radius. There are holidays all year round that I
could create a special offer for my restaurant. Since I have 4 different rooms
of different culture, I would incorporate all big traditional holidays into the
special offer menu, such as a certain new meal would be available, 2 for 1 of a
certain meal and special offers on certain drinks. Every hour in the evening
and night on Saturday I would have entertainment by hanging 3 separate piñatas in
the main room and having people pay to hit them for 10 seconds. Inside I would
have special offers such as a free drink, appetizer or dessert.
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