Week 10 EOC: Promotion without discounting

Promotion is key to increasing restaurant traffic and sales. Some ways that I can increase traffic and sales would be to make a groupon, offer a customer loyalty card, offer a takeout and delivery service, create offers on special days, offer great food and drinks, great service, live entertainment, and special events.

            Groupon is a big deal nowadays; everyone can download it onto his or her phone. People want to save but I also don’t want my business to potentially lose money. I would promote a 2 for 1 deal or $5 for a drink instead of $8. Offering a customer loyalty card will keep bringing customers back because they want to take full advantage of that card. I would offer a $65 price for the card and they could use it whenever. I would have deals like 5^th meal free, 8^th drink free. I would like to be in partner with other companies so the loyalty card can help get discounts at other places. Some people don’t have time to sit down and enjoy a meal out of the house so I would offer a take out and delivery service. My menu would be offered online and I would have delivery people, but only deliver to a certain radius. There are holidays all year round that I could create a special offer for my restaurant. Since I have 4 different rooms of different culture, I would incorporate all big traditional holidays into the special offer menu, such as a certain new meal would be available, 2 for 1 of a certain meal and special offers on certain drinks. Every hour in the evening and night on Saturday I would have entertainment by hanging 3 separate piñatas in the main room and having people pay to hit them for 10 seconds. Inside I would have special offers such as a free drink, appetizer or dessert. 

EOC Week 9: Three great mission statements

I believe that the best 3 mission statements are from Kylie Cameron, Michael Sherman, and Arda Mahserejian.

I liked Kylie’s mission statement the best because there is no certain group she is trying to attract. It’s anyone who wants to be healthy. She’s descriptive yet supportive in her mission statement and she supports the out ruling of animal cruelty. Her mission statement is to the point and doesn’t wander off into a tangent. I liked Michael Shermans’s mission statement because it was to the point and had a theme. He allows the customer to feel like they’re on vacation at a tropical destination without actually leaving. He also includes that anyone on a budget can eat there so there is no distinct audience. I found it catchy that he used all elements of the tropical lifestyle in his restaurant and mission statement. I enjoyed reading Arda’s mission statement because it is descriptive but straightforward. That’s how a mission statement should be. There is not much vagueness and she knows what type of audience to capture and how to capture them and keep them coming back to her restaurant/bar. She’s specific in the menu and entertainment.“To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage.” Pg 101All of these places understand what their customers want and value and uphold it to their advantage. 

Week 8 EOC: Creative Content

The creative content I will be doing is designing the costumes and outfits for the waiters, bartenders and hostesses. Since each room is specifically themed, I’ve decided to base outfits to the themes. The bar is tropical themed, so the outfits I want to create for the bar tenders are something a little more revealing for the girls such as a bikini top with a flowy tropical printed chiffon cover up. The men would wear board shorts and a tropical hat. There are also 4 other rooms; American, Italian, Asian and Spanish. In the American room, the women’s outfits would be a retro Betty Paige type look and then men would look like greasers. In the Italian room the women would wear . In the Asian room the women would wear pretty colored kimonos and then men would wear something along the lines of ninja-esque. In the Spanish room the women would wear big colorful floral dresses and then men would wear matador outfits.  

Week 8 BOC: Progress on my final project-Bar

The Restaurant/ Bar I have created is a place called “Around the World”. I have given myself a budget of $400,000. The theme is based on culture and ethnicity around the world where anyone for family night, some drinks at the bar, a place to learn and experience and a place to hang out with your friends. It’s a place to come where you can experience every culture of food in one place. I believe there is no place in Las Vegas like this and I believe my customers would enjoy coming here all the time. There will be 4 different rooms; an American room, an Asian room, an Italian room, and a Spanish room. These rooms all serve they types of food that deal with the culture. The room is decorated based on the culture and the waiters are dressed and act like people from the culture. For example, in the Italian room there will be food such as, pastas and meats, the room would have the Leaning Tower of Pisa, a gondola hanging from the celling, Italian music playing and the waiter would be play like he had an Italian accent. There is also a bar away from the rooms that serve standard drinks and the specialty drinks from each of the rooms and the bar is tropical themed. The location is in Summerlin and there is a perfect location on Charleston and Fort Apache. The restaurant is a fairly large size at 7,800 sq. The rent price is $6,085 per month.

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Final Project: Implementation Evaluation Control

The implementation value control at All Around the World would be focused and directed towards our customers. We want to treat them like kings and queens, giving them high quality food, great service and refreshing entertainment in a fun environment. There is no such thing as perfection in this world; we know that sometimes customers won’t be satisfied with our food or service. We want those unhappy customers to return so we can once again prove our mission statement to them. The customer is always right. “Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction” (Source: Marketing: An Introduction for Education Management Corporation, page 5). By providing a place to review our restaurant, we allow our customers to be honest with our company and let them help us improve to the best ability we can. “The key to building lasting customer relationships is to create superior customer value and satisfaction. Satisfied customers are more likely to be loyal customers and to give the company a larger share of their business” (Source: Marketing: An Introduction for Education Management Corporation, page 14). Our goal is to have the customer leave satisfied and happy with what they paid for. As long as that happens, our company is a success. 

Final Project: Price

Price one of the core elements in a business. “It’s all about value and price—what you get for what you pay” (Source: Marketing: An Introduction for Education Management Corporation, page 274) but we want to give our customers more than what they pay for, in nontangible items such as experience and our loyalty to them. In an area like Summerlin, prices are normally a bit more expensive than most other places in the city. Our prices are affordable. Drinks run from $5-$14, appetizers run from $6-$15, entrees run from $10-$30, and desserts run from $6-$12. When running a business you don’t want your prices to be too cheap, or else customers may think your food and services aren’t up to par, and you don’t want prices to be too expensive or else you limit yourself to the type of crowd you attract. At All Around the World, we welcome anyone and everyone. “The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than competitors do. It focuses on meeting the company’s short-term sales, growth, and profit needs by giving customers what they want now” (Source: Marketing: An Introduction for Education Management Corporation, page 511). By doing research in customer satisfaction and care, we realize that since we are in America, everyone wants things now and in high quality. Our food is prepared in high quality kitchens with high quality products and we still steer away from unreasonable prices.