Final Project: Implementation Evaluation Control

The implementation value control at All Around the World would be focused and directed towards our customers. We want to treat them like kings and queens, giving them high quality food, great service and refreshing entertainment in a fun environment. There is no such thing as perfection in this world; we know that sometimes customers won’t be satisfied with our food or service. We want those unhappy customers to return so we can once again prove our mission statement to them. The customer is always right. “Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction” (Source: Marketing: An Introduction for Education Management Corporation, page 5). By providing a place to review our restaurant, we allow our customers to be honest with our company and let them help us improve to the best ability we can. “The key to building lasting customer relationships is to create superior customer value and satisfaction. Satisfied customers are more likely to be loyal customers and to give the company a larger share of their business” (Source: Marketing: An Introduction for Education Management Corporation, page 14). Our goal is to have the customer leave satisfied and happy with what they paid for. As long as that happens, our company is a success.