Final Project: Promotion

Promotion is key to increasing restaurant traffic and sales. Some ways that I can increase traffic and sales would be to make a Groupon, offer a customer loyalty card, offer a takeout and delivery service, create offers on special days, offer great food and drinks, great service, live entertainment, and special events. “By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities” (Source: Marketing: An Introduction for Education Management Corporation, page 67). Groupon is a big deal nowadays; everyone can download it onto his or her phone. People want to save but I also don’t want my business to potentially lose money. “Some companies use the affordable method: They set the promotion budget at the level they think the company can afford” (Source: Marketing: An Introduction for Education Management Corporation, page 388). I would promote a 2 for 1 deal or $5 for a drink instead of $8. Offering a customer loyalty card will keep bringing customers back because they want to take full advantage of that card. I would offer a $65 price for the card and they could use it whenever. I would have deals like 5^th meal free, 8^th drink free. I would like to be in partner with other companies so the loyalty card can help get discounts at other places. Some people don’t have time to sit down and enjoy a meal out of the house so I would offer a take out and delivery service. I’d also want to create an app where you can see menus, prices, pictures and funny videos of your experience and special offers. My menu would be offered online and I would have delivery people, but only deliver to a certain radius. There are holidays all year round that I could create a special offer for my restaurant. Since I have 4 different rooms of different culture, I would incorporate all big traditional holidays into the special offer menu, such as a certain new meal would be available, 2 for 1 of a certain meal and special offers on certain drinks. Every hour in the evening and night on Saturday I would have entertainment by hanging 3 separate piñatas in the main room and having people pay to hit them for 10 seconds. Inside I would have special offers such as a free drink, appetizer or dessert.