Final Project: Distribution

At All Around the World, we distribute to just about anyone wanting to come to eat in a fun environment. “Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.” (Source: Marketing: An Introduction for Education Management Corporation, page 177) We want to attract all sorts of groups such as families, large or small, big group parties, singles, couples, children, any ethnic people, locals, tourists, and people who just want to eat their food and have fun.  “Segmentation provides a powerful tool for marketers of all kinds. It can help companies to identify and better understand key customer segments, target them more efficiently, and tailor market offerings and messages to their specific needs.” (Source: Marketing: An Introduction for Education Management Corporation, page 183) Being a restaurant/bar that values their customers highly, it would be great to observe what parties come in and focus on making experiences better than any other place they have ever been to. We want to keep our customers fully satisfied.